Let’s get one thing straight: Outbound sales isn’t dead. But the way most people are doing it? Yeah… it’s on life support. Every few months, someone sounds the alarm that outbound is obsolete, cold calls are a waste of time, … Read more
Despite all the new tools and technology, cold calling is still a key player. In fact, a significant majority, nearly 7 out of 10 buyers, have been open to cold calls from unfamiliar vendors, while over 80% have agreed to meetings … Read more
Whether you conduct BDR training internally or invest externally, your ultimate goal is to create real behavior change and increase results. Accomplishing this is no easy task, as one BDR can be motivated a completely different way than the next … Read more